Negative brand 4Ps analysis Assignment Example | Topics and Well Written Essays - 500 words

Negative brand 4Ps analysis - Assignment Example The company’s strategy for succeeding in the market has been selling its products at a lower cost and for years, its culture has been operating on the assumption that keeping costs under control will sustain the company in the competitive global PC marketplace. Things have however changed in recent years and Acer has been constantly failing in the market. In 2012, the company was a position down in terms of worldwide PC sales, since it occupied a fourth place (Barker, businessinsider.com). In an effort to satisfy its users and customers and maintain a competitive position in the PC market, Acer has been changing its look. Acer group named this as its multi-brand strategy (Acer Group, acer-group.com). The implementation of the multi-brand strategy has been done by making Acer’s range of products different aesthetically, as well as fully featured and innovative. For desktops, their conventional design had been changed, while notebooks have been made slimmer and longer lasting. For desktops, Acer has come up with stylish LCD’s and for notebooks, their weight has been significantly reduced making them lighter and their battery life lengthened for more convenience and freedom (Acer Group, acer-group.com). People like having their needs and desires met without too many complications and Acer’s goal has been to satisfy its customers. Product: In terms of reliability, Acer laptop brands occupy 9% among all laptop brands worldwide (Egan, pcadvisor.co.uk). After being used for a while, it has been noted that the speed of Acer laptops reduces, while booting seems to take longer and webcams have problems. These negative factors make Acer fail as a product in the market place. Price: The cost of Acer PC products in comparison to other PC products is relatively low. This has been the case for years. The company has maintained the