Tuesday, December 31, 2019

Summary Of Beethoven Sonata First Movement - 2297 Words

CHEN, YIHAN T252 Conditional Pass Analysis Paper Fall 2014 Beethoven’s â€Å"Waldstein† Sonata First Movement Piano Sonata No. 21 in C major, Opus 53 is one of the most technically challenging and compositionally ambitious piano sonatas by Beethoven. The name of the sonata, â€Å"Waldstein†, is derived from Beethoven’s dedication, Count Ferdinand Ernst Gabriel von Waldstein of Vienna, a long time close friend and patron of the composer. Composed from 1803 to 1804, it is one of the most important pieces of Beethoven’s middle period and surpasses all the earlier sonatas in scope, power, and energy. Like many other major pieces around the time the piece was composed, Beethoven was constantly augmenting the sonata form, giving significantly more†¦show more content†¦The key characteristic of this five-note cell is that it is entirely composed of step-wise motion. This feature would affect the melodic and harmonic choices of the movement’s composition, as the movement is almost entirely built on step-wise motion. Because of the step-wise quality of the moveme nt, the primary harmonic motion is an oscillation between tonic and dominant chords. The movement begins quite solidly in C major as the first component of the theme (figure 2), which we will call component A, is a repeating eight note C major chord which hammers the tonic tonality into the listeners’ minds. This component ends with an ascending three-note step-wise motion in the right hand into the dominant of the key, with the second note being a sharpened-F, temporarily tonalicizing the dominant, suggesting the idea to the listeners that the beginning C major chords may instead be serving a subdominant function to G. In measure 3 and 4, the left descends into B, serving as a bridge to the upcoming flat-VII to smooth out the jarring key shift. We will call the right hand motif in measure 3 as component B and the one in measure 4 as component C. All three motifs would come back later as important building blocks of the movement. Beethoven confuses the listeners further as we progress into measure 5. The first four measures are repeated, but the musicShow More RelatedBiography of Ludwig Van Beethoven3909 Words   |  16 PagesCONTENTS Biographical Essay Further Readings Source Citation Updates BIOGRAPHICAL ESSAY The instrumental music of the German composer Ludwig van Beethoven (1770-1827) forms a peak in the development of tonal music and is one of the crucial evolutionary developments in the history of music as a whole. The early compositions of Ludwig van Beethoven marked the culmination of the 18th-century traditions for which Haydn and Mozart had established the great classical models, and his middle-periodRead MoreAn Analysis of Beethoven Pathetique Sonata4398 Words   |  18 PagesAn application of Analysis of Beethoven’s ‘Pathetique’ piano sonata No. 8 inC minor, Op.13 with particular focus on musical features such as melody, thematic content, rhythm, form and structure, and harmony. Bent states that analysis is the means of answering the question, how does it work? According to Bent, analysis is a relatively young discipline â€Å"analysis as a pursuit in its own right became established during the 19th century† (Bent, 2006, p.13), although basic methods of analysis of musicRead MoreThe Impact Of Beethoven On The Development Of The Symphony Until Mahler3555 Words   |  15 PagesDiscuss the impact of Beethoven on the development of the symphony until Mahler. Difficult as it may be to define the true relationship of an artist to his successors, this difficulty is enormously increased when the subject is as complex a man and musician as Beethoven. His role as both a â€Å"preserver of the eighteenth-century tradition1 and a pioneer of romantic self-expression, has secured his status as one of the most revered composers in the history of Western music. Throughout his symphonic cycleRead More Mozart Essay1525 Words   |  7 Pagesthe major musical centers, including Stuttgart, Mannheim, Mainz, Frankfurt, Brussels, Paris, London, and Amsterdam. They did not return to Salzburg until 1766. During this time, Mozart continued to compose, completing his first symphony at age nine and publishing his first sonatas the same year. Leopold soon realized that he could make a substantial income by showcasing his son as a Wunderkind in the courts of Europe. Maria Anna was a talented pianist, and Mozart wrote a number of piano pieces, inRead MoreReview of The Royal Concertgebouw Orchestra, conducted by Bernard Haitink in 2009 The Symphony No.600 Words   |  3 PagesReview of The Royal Concertgebouw Orchestra, conducted by Bernard Haitink in 2009 The Symphony No. 6 in F major, Op. 68 was composed by Beethoven and was completed in 1808. It is also referred to as â€Å"Pastoral Symphony.† In 2009, Bernard Haitink conducted the performance of the symphony by the Royal Concertgebouw Orchestra. From Haitink’s concert on Beethoven’s sixth symphony, I was expecting to see the original work of composer. The symphony has qualities of both the classical and romanticRead MoreMusical Composers Essay2745 Words   |  11 Pagesdevelops from baroque concerto forms and becomes the new form. Shorter movements than classical form. Concerto longer than baroque from. Fairly strict structure and prerequisites, e.g. Traditional ritornello form, virtuostic displays etc. More freedom and experimentation with traditional form. First movement has solo passages extending into long sections; alternated between four or five ritornello sections. First movement constructed in a variant of ritornello form with a double exposition. Read More Mozart Essay examples2056 Words   |  9 Pagesscientific, philosophical, and political ferment. Within Mozart’s lifetime it set in motion forces that would fundamentally alter life not only in his native, Salzburg, but also around the globe. The Enlightenment was not, to be sure, a democratic movement. In France, the absolutism of the Sun King, Louis XIV, continued under Louis XV and XVI. But in Austria, Empress Maria Theresa introduced a greater measure of tolerance and freedom among her subjects, laying a foundation for the democratic revolutionsRead MoreFranz Liszt was a Great Romantic Composer4170 Words   |  17 Pagesthe romantic era was more normal for musicians to be independent (â€Å"Liszt, Franz†). His reason was not because he needed money, he wa s the first pianist performer who could support himself by doing what he did, he wanted to start composing (Franz Liszt). He stayed at his position in Weimar from 1848 until 1861 (â€Å"Liszt, Franz†). His new orchestra one of the first in Germany (De Portales (114). He managed to make the orchestra bigger and to obtain more skilled players. He made sure to give them better

Sunday, December 22, 2019

Improving The Team s Collective Knowledge - 814 Words

Finally, the following points focus on improving the team’s collective knowledge. By continuous development and training, the team can generate more energy and understanding, which will ultimately lead to success Secret 13: Provide on-going training A sense of accomplishment can boost the team’s morale and energy. A simple way to do this is by guaranteeing the members continue developing their skill and gain positive experiences through training. Each team member should participate in development courses and to educate themselves further. Not only does this boost the team’s knowledge and therefore, guarantee better success, but it also helps the individual on a personal level. The skills they train should develop their ability to work on the particular role, but the management should also provide training that enhances the overall abilities required in the team. These can be either technical or social skills, as long as they improve the member’s ability to flexible in the workplace. You can improve the team’s overall success, their sense of being a closer team and the individual’s sense of accomplishment by having the person report on the studies. A short presentation of what the person learned and how it can help the team can be highly beneficial to the team. Secret 14: Establish a mentoring program You should also consider providing a mentoring program for each team member or small sections of the team. These can be great for boosting energy and help team membersShow MoreRelatedEffective Team Management and Leadership Skills1437 Words   |  6 PagesIntroduction Effective team management and leadership covers quite a lot of people relation skills and the ability to engage people in all the major decision or strategic measures that one may take as a manager or as a team leader. It is true that team management and leadership are basically concerned with effective implementation of the collective skills, collective performance and knowledge and collective decision- making of all members of an organization. The difficulties in this agenda willRead MoreAdvantages And Disadvantages Of Diversity Portfolio1594 Words   |  7 Pagesworkplace according to the feature of avoiding things.Through the advantages and disadvantages listed, I am able to find that the importance of emphasises attention on diverse development through my life path, as it is relatively meaningful for improving my way of dealing with a larger group of society. Also, if I realise that diversity is important, it can help me to addresses I existed issues on interpersonal communicat ion. In conclusion, our level falls in the â€Å"neutral† level, which means thatRead MoreConcepts of Team Management1590 Words   |  7 PagesConcepts of Team Management July 17, 2004 Principles of Management, MGMT 330 When we think of the word team, individually many different ideas may come to mind about what a team really is. Some may think of an NFL team (Tennessee Titans), an NBA team (Sacramento Kings), or a NASA astronaut team with such pioneers as Edwin Aldrin, Jr. and Neil Armstrong as members. You might even think of the U.S. Navy, Air Force, Army, Coast Guard, or Marines as teams. In fact they all are, and they haveRead MoreSelf Improvement Within A Group1129 Words   |  5 PagesGroup Improvement Improvement within a group is just as important as self-improvement. Becoming a self-leader can be accomplished by improving organization and time management skills; along with being well rounded in many facets. Understanding that enhancing a group’s performance can always be done will, only better the outcome of their products. Self-improvement tools are helpful and often only save time in the long run. It is often overlooked because it is time consuming and seems extraneous.Read MoreEssay Chattanooga Ice Cream Company Case Analysis1577 Words   |  7 Pagesconcept of teamwork has been given a lot of attention in the management process. Instead of the old management models, contemporary management lays emphasis on leadership and effective teamwork approach. Therefore, the potential of creating and managing teams in an organization is highly valued. Managers or top company executives are highly encouraged to prioritize the concept of teamwork at their managerial levels. The importance of teamwork is practically invaluable. From enhancing decision-makingRead MoreCase Study : Organizational Behavior Management1261 Words   |  6 Pageslack of participation by your organization s members, but when you brought it up, nothing seemed to be a problem. Well, feedback is an evaluative response about an action or process given to the original source. Therefore, feedback can be used to praise or show appreciation; but feedback is not always positive. It can be a tool to educate the receiver about his negative behavior or performance. Negative feedback is also called corrective feedback. Improving communication is another common goal of feedbackRead MoreHuman Resources Management : Human Resource Management1398 Words   |  6 Pagesperformance the system can deliver depends upon the knowledge, skills and motivation of those responsible for providing health services. Human resource managers don’t directly work with patients, choices they make and the actions they take will shape the quality of care a patient receives in the hospital (Ray, 2016). An effectively run human resources department offers your company the ability to meet company needs while managing your company s most appreciated resources, the employees. Small businessesRead MoreEffectiveness Of Team Based Structures972 Words   |  4 Pagestextbook, a work team is â€Å"a group whose individual efforts result in performance that is greater than the sum of the individual parts† (Judge and Robbins 275). The effectiveness of team-based structures is a much debated topic in the management world. An increasing amount of organizations are switching to this type of structure to gain a competitive advantage in the global market. Advantages of team-based structures include less overhead management, increased productivity, and increased team cohes ion. InverselyRead MoreA Engineer s Responsibility Is Still Vague Of The Top Demand Professions Of All Time1699 Words   |  7 PagesFurthermore, engineers work as a part of team or collective unlike most of the other profession (John, 1982). Even though, engineers act in groups, one should remember the fact that one is being governed doesn’t degrade his moral responsibilities. Hence an individual working in a collective can also be said to possess quantifiable amount of moral responsibility towards the society, extend of which depends on the position and role he plays in the collective (Albert Deborah G, 1983). The relevanceRead MoreLearning Organization Paper : Mgt / 4261160 Words   |  5 Pageschosen, it is important to make sure that employees are aware of what is required of them and that their involvement is essential to organizational change success. Teams consisting of employees and management need to communicate and interact to adapt to and overcome obstacles tha t can hinder or sabotage the change process. A collective learning environment in which employees and managers can work together is beneficial to identify process errors or flaws that can present themselves during change implementation

Saturday, December 14, 2019

Out of Shadows Themes Free Essays

Change and racism evidently aids the characterization and the development of the text because these significant themes help the portrayal of the characters as they are relatable In society. The text being explored Is â€Å"out of the Shadows† by Jason Wallace. Change reoccurs throughout the text which helps to develop Roberts character. We will write a custom essay sample on Out of Shadows Themes or any similar topic only for you Order Now Similarly, the major connotation of racism also engages readers to relate to the changes of Roberts and Van’s character. Change is evident in the development of Roberts character as he experiences his journey with Ivan and his friends. At the beginning of the text, Out of the Shadows by Jason Wallace, Robert has an awkward confrontation with his ex-friend Nelson when he was with Ivan. Knowing how Ivan would react, Robert harshly told Nelson to leave him alone and not to mind his business. This is demonstrated in the quote, â€Å"l don’t know why I felt surprised, wasn’t that what I’d been after? † The use of the soliloquy creates an impression that Robert is realizing he is changing into to someone he isn’t. He Is questioning why he was having doubts as that was what he had wanted to achieve In the first place. This obscurity in how Robert feels about becoming a new self helps the Idea that change Is a recurring theme throughout the text. In another scenario, Robert Is responding to his dad why he has not been playing or hanging around with Nelson anymore. In this quote, â€Å"He’s not really a friend anymore. † Robert replied with a tone that seemed he was trying to tell himself how he ‘felt’ instead of his father. The doubt he is experiencing emphasizes he is trying to turn over a new leaf in order to fit in, and hence Robert deals with change throughout the text. Another significant theme recurring through the text is racism. This is shown in the quote, â€Å"He’s using his color to his advantage†. The metaphor used suggests that the author is putting out the fact that racism was still a major issue in those times and needed to be viewed differently. Ivan is disgusted by Nelson, who he says is using is color to his advantage because blacks in those time were viewed as the unfortunate. The harsh meaning behind this racist comment, gives people an urge to change and make a difference In racial equality. Van’s character persists to tell the readers he does not appreciate the ‘blacks’ and always finding a reason to hate on them. This is shown in the line † No, special. He’s black. † The italics used for the word, ‘special’ emphasizes racial equality is not evident in this text. The composers use of a metaphor shows the scorn and harsh personality of Ivan and thus engages the audience in the relevant issues of society. In conclusion, change and racism are significant themes in the text which are sadly still relevant now in our society. The change in Roberts character gives the reader’s a personal insight on how these relevant ideas involving post-colonial Zanzibar, affect people negatively. It is responsible for the portrayal of all the characters in ‘Out of Shadows’. Out of Shadows Essay – Themes By Gregariousness relatable in society. The text being explored is â€Å"out of the Shadows† by Jason Lorene with Ivan and his friends. At the beginning of the text, Out of the Shadows by lasso Wallace, Robert has an awkward confrontation with his ex-friend Nelson when isn’t. He is questioning why he was having doubts as that was what he had wanted to achieve in the first place. This obscurity in how Robert feels about becoming a new self helps the idea that change is a recurring theme throughout the text. In another scenario, Robert is responding to his dad why he has not been playing or hanging change and make a difference in racial equality. Van’s character persists to tell the word, ‘special’ emphasizes racial equality is not evident in this text. The composer’s How to cite Out of Shadows Themes, Papers

Friday, December 6, 2019

Paradise Road Creative Essay free essay sample

â€Å"Japanese soldiers never attack women† announced Captain Tanaka, the power hungry snake, to poor Adrienne. That man is disgusting but I can’t hate him, I actually feel sorry for him. Although he has now placed Adrienne on death row. I think I had better have a word to Colonel Hirota about this. â€Å"It is death to strike a Japanese officer and Honour is very important to Japanese people! † says the Translator on behalf of Colonel Hirota. Now Susan’s having a go at Hirota. That’s one strong courageous woman, those Australians breed them tough. Ha! And even Sister Wilhelmina’s joined in. That part where she says â€Å"†¦and nuns never tell lies. † is fantastic. But before one of us can say something the colonel says â€Å"This incident is being dealt with by Captain Tanaka†¦Ã¢â‚¬  Ugh! How dare him. The colonel is in charge of this camp not the Captain, maybe I should bring this to his attention. â€Å"So Captain Tanaka is in charge of this camp? I understand it was you, Colonel Hirota? † Ha! The look on his face. That Tanaka is going to be feeling the effects of this conversation very soon. But this Susan, the Sister and I, might just have saved Adrienne’s life. Just as Daisy, Susan and the Sister have developed their points of view and their changing values and morals, concerning the Japanese as a result of the experiences they have undergone within Paradise Road, so do we alter values due to disagreements we experience. Indeed, it can be said that we are created by the problems we endure. The pressures individuals are subjected to can alter their belief system so that they are more optimistic. Individuals when placed under fire, are often forced to change or conform, such as to reassess previously held values. Some might emerge from the ordeal a different person and others might be strengthened or hardened by the adversity. Others might simply either engage in honourable actions or might demonstrate reprehensible traits. Upon encountering conflict, human nature is subject to manipulation and change. One can change or alter their values and morals the best suit the crisis at hand. Values and morals can undergo complete transformation, causing individuals to act irrevocably as a response to the conflict in their lives. There will always be opposition in life and in events occurring around you. Within the movie of Paradise Road, there are several instances where individuals have had to reassess their values and morals. Susan Macathy was horrified when she caught Dr Verstak in the act of removing fillings from dead people’s teeth. Though she soon came to realise that those little pieces of gold and silver were buying the camps medical supplies, she was awakened to the necessities and soon her morals changed. It is said that conflict builds character but it’s the response to the stimulus that ultimately shows one’s personal standards. An individual’s values ultimately affect the response to a disagreement. Encountering conflict can reshape ones beliefs and principles and in the case of Rosemary Leighton-Jones, it can break a person which can lead to death, despair and defeat. Rosemary caught sight of her loving husband heading towards death row as a result of trying to break out of a Japanese war camp, which broke her spirit and lead to her death. While conflict inevitably leads to personal change and growth, it is when conflict truly threatens a crisis, which one may leave behind who they once were, in order to survive. This often occurs when the threat of death is most imminent, and when all other options appear closed. This idea is apparent in the experiences of the Malala Yousafi. Yousafi took a stand for women’s right to an education which has been a hotly debated topic for the last few decades. She was shot in the head by the Taliban who were for suppressing women. She survived her ordeal and now represents the individuals who courageously stand up for their convictions and ideas. An individual can grow because of it or they can be weakened by it. Mrs Roberts from Paradise Road changed in a positive perspective as she went from demanding different protocols for the Dutch or Japanese due her racism to a woman who had become more tolerant of the women and even on her death bed she was accepting and less racist towards the women like Wing who had sacrificed their lives for her. Conflict is the catalyst for change, as it can be productive or detrimental but it is a necessity in order to survive. When coming across a disagreement, it can be either deliberate or unintentional, but ultimately is comes down to an individual’s answer to the conflict which decides whether they engage in noble actions or ignoble traits. This concept is embodied in Paradise Road through the character of Wing. Wing was a Japanese woman who sacrificed her life to save Mrs Roberts who was suffering from malaria. Even though Mrs Roberts was always racist towards Wing, Wing put her differences aside and escaped the camp to trade gold for malaria medicine. Wing demonstrates that even though her disagreement with Mrs Roberts was unintentional, she stepped up to the plate and participated in noble actions. On the other hand there are people like Nazi leader Adolf Hitler who purposefully start a fight and as a result gain the ignoble traits. Hitler is renowned for the coordination of the mass genocide of the Jews and is remembered as one of the worst war criminals in history. Whether the conflict is deliberate or incidental the choices individuals make decides who they are and what they can do. Conflict builds character, and character is defined by an individual’s morals and values, the choices one makes when facing an ordeal, whether they are strengthened or hardened by adversity, or the actions take when placed under fire. Individuals will emerge from the flames reshaped and altered but the choices they make will define them.

Friday, November 29, 2019

Euthanasia Essays (1940 words) - Euthanasia, Medical Ethics

Euthanasia An eighty-seven year old grandmother on a respirator, a newborn child with AIDS, and a father in a coma; all put to death by respectable doctors with the O.K. of their families. But is it really 3O.K. Euthanasia, or doctor-assisted suicide, has become as common as jumping off of a fifteen story building or taking a gun to one1s own head. Certainly society frowns upon suicide, but yet putting an old lady or a man in a coma to death is being accepted every day. Society knows that suicide is bad, but euthanasia is even worse. The guilt and blame of a lost life is falling on the hands of doctor1s that we are supposed to trust, and even worse, the family members themselves. A doctor is to be known as a healer, not an agent of death. A family is supposed to love and support, not kill and inherit. Every person makes the light of the world brighter. The world needs everyone1s power and contribution. It1s the power and energy of the elderly, and the strength and will of the ill, that give the world life. The light has become very dim with the crime and corruption in today1s world, we can1t afford to throw lives away because some think they1re meaningless. If we continue to accept the merciless killings and suicides of the helpless but powerful, the light will soon burn out. There will be no energy in the world. Euthanasia and doctor-assisted suicide should not be accepted or allowed by the government and people of the United States. Statistics show that seventy-three percent of the U.S. population approved of some form of euthanasia. This is used constantly in debates to pass laws for making euthanasia legal. But the people are deceived by this number. When the poll was taken, the people were asked if they approved of "some form" of euthanasia. There are two forms of euthanasia, active and passive. It is the passive euthanasia that many people are accepting, the less harsh of the two. That's why people generally say they approve of it. If a separate question was asked or the people were informed of the difference, we would find that only thirty-eight percent of the population approves of active suicide, as used by Kavorkian. So the fact that people approve of euthanasia is irrelevant because only thirty-eight percent would actually pass a law if they knew that Kavorkian1s methods would be allowed. However, it is said that passive euthanasia, suicide by the removal of life support, is a long-time practice for hospitalized patients. But does this make it O.K?I should think not. Many things have been accepted and practiced in the world, and many of them have become illegal. Not too long ago a teenager could drink whenever he wanted. Now we have laws to regulate the drinking age. This is the same type of thing, something terrible has going on for too long now. We need to put a stop to the killings with a law. Just because something has been allowed and occurring for a long time doesn1t mean that it1s O.K. Also, there is the issue of living wills. A living will is a document that protects the right of choice in end of life matters for patients. And not everyone has a living will when they become ill even though they don1t want to live through the agony and pain. They just don1t think to make one or plan on being ill and incompetent. But with or without a living will, it1s just not right to end a life, even if it1s one1s own. Many think that they should be able to decide on their own, but what about their families. The family will spend the rest of their lives wondering in agony and pain about whether or not a cure would have been found or if the patient would have made it out of the coma. It wouldn1t be right to spread the pain by adding to the fire. But some say, 3Why waste the money and extend the pain and agony by keeping someone on a machine We need to look at life in a more positive way. We need to weigh the matters evenly. What1s more important, the life of a family member or trying to save money and pain. Clearly it is the life, nothing is more important than that. Approximately one billion dollars is spent on life support patients annually. But the cost of keeping people alive is irrelevant if there is a chance that they may be cured or come out

Monday, November 25, 2019

Cause and Effect Essay Example

Cause and Effect Essay Example Cause and Effect Essay Cause and Effect Essay Essay Topic: Cause and Effect Cause and Effect Name: Course: Date: Cause and Effect The impact of food processing technology on cooking habits or eating habits Technological advancements have had a significant effect on the society in numerous aspects, in the modern society. This has essentially been associated with the role of the advancements in that technology is considered as a means for making life easier for the human race. Technology is primarily viewed from a communicative perspective in terms of its development. This has been one of the most transformed fields in the world since technology has revolutionized all means of communication resulting in better and efficient means or channels of communication. Literature provides that there are substantial numbers of individuals in the developing world who are exposed to unhealthy diets because of an imbalance. This is because of the inadequacy or unavailability of food to ensure sufficient nutrition. Health of an individual is usually determined by numerous factors such as nutrition, genetic make up, socioeconomic statuses and accessibility to healthcare. In addition, other issues such as the environment, which comprises of natural, climatic and socio-economic conditions, play a significant role in the determination of the health of an individual (Kennedy, Kennedy, Muth, 2012). Global food prices have a significant effect on the trends on terms of availability of food to people around the world; the conditions between developed and developing or undeveloped countries have disparities in terms of the level of nutrition exhibited by their respective populations. Developed countries are able to use technology using the various agricultural production systems, which have higher levels of technological advancements enabling such countries to have better food production processes for subsequent benefits in terms of higher nutritional value. On the other hand, there are higher incidences of under nutrition exhibited by individuals in poor countries. Technology is associated with making work easier for people in that it aids execution of tasks in an efficient and effective manner. This has had an effect on the lifestyles of individuals in that it has facilitated sedentary lifestyles among people especially in the developed countries. The sedentary lifestyles are also associable with better diets and higher levels of nutrition resulting in health problems associated with sedentary lifestyles. Technology has an impact on the socioeconomic conditions and structures of given country or area. This has resulted in the change, in terms of access to basic needs such as health services, agricultural practices of given areas, which have a significant effect on the health of a given population (Kennedy, Kennedy, Muth, 2012). Modern day agricultural practices have been improved using technology to accrue benefits such as improved nutritional value of a given society. In addition, this has also been affected by changes in channels of communication, which are directly related to technological advancements. Communication is considered as one of the most powerful aspects of society. This has enabled the availability of information related to issues such as diets, modern and appropriate means of agriculture and other vital information related to nutrition. Information enables alterations in terms of perceptions about the means of agriculture used to ensure high levels of food adequacy or availability, as well as high levels of nutritional value in the types of foods available to a given population (Kennedy, Kennedy, Muth, 2012). Communication systems have been improved enabling availability and efficient dissemination of information to the public in terms of the appropriate means of agriculture as well as information relation to the best diets as well as nutrition information, which is beneficial for improvement of health of a respective population of a given country. The modern means of communication are largely focused on the development of the internet as the preferred line of communication and dissemination of information. Food processing technologies such as micronutrient fortification are among the benefits, accruable from technological advancements. This is one of the best means of alleviation of issues related to dietary deficiencies such as incidences of malnutrition. This provides improved nutritional value in packaged food products such as increased vitamins and proteins for the subsequent improvements in the micronutrient statuses exhibited by individuals (Kennedy, Kennedy, Muth, 2012). Changes enabled by technology in micronutrients fortification have enabled the improvements in immune systems, reduced incidences of maternal deaths associated with malnutrition. On-line based services have a significant role in the modern world in the improvement of nutrition and health of a given society. This results in the adoption of better lifestyles and habits as provided by information from online platforms. Online sources are essential in that they provided an avenue for the evaluation and updating of information as it relates to health and nutrition issues. Technology has enabled ease in access and availability of information pertaining to health and nutrition because of the low costs associated with access to the internet and other technological platforms such as television and radio programs. Higher institutions have also been able to avail programs in health and nutrition. Hence increasing the availability of knowledge and skills essential for the alleviation of the societal issues pertaining to health and nutrition in a modern society, which has been marred by sedentary lifestyles, and increased health problems associated with nutrition. Conclusively, technology has eased the availability of information related to health and nutritional issues because of accessibility and availability of information from online platforms or sources. Additionally, technology has also enabled alterations in agricultural approaches used to facilitate improvements in health and nutritional value of the society. References Kennedy, X. J, Kennedy, D. M. Muth, Marcia F. (2012). â€Å"Michael Pollan. The Cooking Animal† The Bedford Guide for College Writers with Reader, Research Manual, and Handbook. Colorado: University of Colorado. [Insert Name]. (2012). Personal Reflection.

Thursday, November 21, 2019

Gay Marriage Essay Example | Topics and Well Written Essays - 750 words

Gay Marriage - Essay Example 5). Using the example of Edith Windsor and Thea Spyer, a gay couple who had been together for over forty years, yet when Thea died, Edith was left with taxes that she would not have received had she married a man. This couple stands as the perfect example of how mistreated same-sex couples are, prompting the Supreme Court to hear their pleas for equality. The article comes to an end with a rundown of the various complications that may come as a result of the Supreme Court making a ruling on gay marriage, and the fact that the Supreme Court is limited in its power when it comes to state law. Mark Sherman and Dennis Junius’s article, â€Å"Obama Considers Weighing In on Gay Marriage Case† looks at the Obama administration’s decision to urge the Supreme Court to overturn California’s ban on gay marriage. President Obama made his stance clear since his first inauguration address that he support gay marriage and felt that gay couples should not be treated diffe rently under the law. President Obama stated that â€Å"his administration would do whatever it could to promote that principle† (Sherman & Junius par. 8). However, these beliefs were primarily personal, and Obama set little in motion for taking the issue to a legal level. Sherman and Junius also point out the many limitations that the Supreme Court has in making a ruling, as well as the other options that proponents of gay marriage have. The primary similarity between these two separate articles is that they focus on the ongoing battle to legalize gay marriage and allow same-sex couples to make use of the same rights that heterosexual couples receive upon marriage. Homosexuality has been a taboo topic up until a decade ago, and it continues to become more known, and the argument strengthened, as proponents speak up for the rights they believe that everyone deserves, regardless of who they love. In Bravin’s article, we see the steps that have been taken by the gay comm unity and those that support the gay community to get their voices heard by powers that have the abilities to overturn bans against gay marriage. In Sherman and Junius’s article, the debate has moved beyond what is expected of the Supreme Court and, instead, looks to how our current president can help the cause. The two articles both provide background and methods as to what is currently taking place in this fight for equality. Another startling similarity is how the two articles focus mainly on the proponents for gay marriage and spend very little time looking at those that are opposed to accepting same-sex couples as legally married. While bias is not necessarily present in either article, all of the authors seem more concerned with a positive fate for same-sex couples and gay marriage supporters. This concern is seen in how the authors, along with providing background into the debates, also offer up additional routes that same-sex couples can take depending on the ruling o f the Supreme Court. As a result, it becomes clear that same-sex couples have many avenues to continue their fight, though there seems to be a collective hope that the Supreme Court will find sympathy with those that desire equality with their partners. A major difference found between the two articles is that the perception on the debate of same-sex marriage shifts from a select few homosexual couples and the Supreme Court, in Bravin’s article, to a much larger public audience, including many people who

Wednesday, November 20, 2019

Fundamentals of Insurance Planning and Risk Management Assignment

Fundamentals of Insurance Planning and Risk Management - Assignment Example Life insurance needs to be purchased for an amount that takes all expenses into consideration. It is estimated that life insurance will be required for an amount of $1,025,000. Following calculation sheds light on this figure: 75% of consolidated income is required for 14 years for a reason as noted above. University expenses are calculated for 4 years for both Mike and Karen. It is assumed that before the university, expenses will be managed from the family maintenance fund. According to the needs approach, when calculating expenses, it is best to overestimate needs a little. The idea is to buy and pay for a little more insurance than to underestimate and realize mistake when it is too late. The particular product that may meet the requirement to close the gap should be bought. Insurance consultants can be contacted for assistance in this matter to learn which product will be the most appropriate from a cost-benefit perspective. Long-term care insurance: Long-term care is typically needed by the elderly, but it is also required by anyone with a debilitating illness or injury who needs assistance to perform activities of daily living (ADLs) like bathing, feeding, and getting dressed (Beam, Wiening, Bickelhaupt 2005). Long-term care insurance ensures that any costs associated with care are covered, thereby lessening the financial burden on oneself and family.

Monday, November 18, 2019

ANNOTATED BIBLIOGRAPHY Research Paper Example | Topics and Well Written Essays - 1500 words

ANNOTATED BIBLIOGRAPHY - Research Paper Example Borugian et al. (2005) did not directly really address equity issues in Canada’s rural health care. However, one way of interpreting the Borugian et al. (2005) article is that when we are able to correlate select socioeconomic variables with the rural sector of Canada, cases of childhood leukemia may negatively correlate with Canada’s rural socioeconomic characteristics. One key result that Borugian et al. (2005) supposedly found is that a slightly lower relative risk of childhood leukemia was observed in the poorest quintile compared with the richest quintile. Thus, when we succeed in showing that Canada’s rural population is associated with the poorest quintile, it may be possible to show that Canada’s rural population is also associated with lower childhood leukemia. Borugian et al. (2005) recognize that other studies have results that are inconsistent with their own findings but Borugian et al. (2005) interpreted the inconsistent findings to be due to case ascertainment or study participation. It is worth noting that Borugian et al. (2005) also revealed that the provincial registries cover at least 95% of all Canadian cancer cases. Thus, the Borugian et al. (2005) finding appears inconsistent with the data on cancer prevalence. Nevertheless, following the Borugian et al. ... James, P., Wilkins, R., Detsky, A., Tugwell, P., and Manuel, D. (2007). Avoidable mortality by neighbourhood income in Canada: 25 years after the establishment of universal health insurance. Journal of Epidemiology and Community Health, 61, 287-296. Employing quantitative techniques, the James et al. (2007) study highlights the role of universal insurance for doctors and hospital services in Canada. According to James et al. (2007), the results after 25 years of universal health insurance indicate that health differences between the riches and poorest quintiles based on age-standardized expected years of life lost decreased by 60% in men and by 78% in women. The James et al. (2007) study has a list of illnesses or conditions in which deaths may be avoidable. One set of illnesses or conditions are those in which deaths can be avoided through medical care and another set consist of illnesses and conditions in which deaths can be avoided through public health programs. It follows from t he James et al. (2007) that mortality from illnesses and conditions are functions of public policy. Public policy can institute reforms in health insurance access and in improving medical care and public health. Thus, one extension of the study results of James et al. (2007) is that health inequities produced by the urban-rural divide can also be moderated by public policy. Meanwhile, among the illnesses or conditions in which there has been only marginal decreases in mortality disparities across incomes include lung cancer, HIV, and cerebro-vascular diseases. James et al. (2007) noted that another important contributory factor to the reduction of health disparities is the increase in government funding for public

Saturday, November 16, 2019

Advantages And Disadvantages Of Mergers And Acquisitions

Advantages And Disadvantages Of Mergers And Acquisitions Submitted By: Yatendra Kumar Discuss the strategic rationales and motives for American companies wishing to execute mergers outside the American borders. Do you think it is correct for the European Union to restrict mergers between American companies that do business in Europe? (For example, the European Commission vetoed the proposed merger between WorldCom and Sprint, both U.S. companies and it carefully reviewed the merger between AOL and TimeWarner, again both U.S. companies). Make recommendations on whether such mergers in the European Union are a worthwhile investment for American corporations. Introduction Todays business world is of growing economy and globalization, so most of the companies are struggling to achieve the optimal market share possible on both market level i.e. Domestic and International market. Day by day business person works to achieve a most well-known goal i.e. being the best by what you perform as well as getting there as quickly as possible. So firms work effortlessly to beat their rivals they assume various ways to try and do thus. Some of their ways might embody competitive within the market of their core competency. Therefore, it insuring that they need the best knowledge and skills to possess a fighting likelihood against their rivals in that business. In 21st century businesses are the game of growth. Every business want the optimum market share (growth) over their competitors, so companies are trying to get optimum growth by using the most common shortcut i.e. Merger and Acquisition (MA). The growth main motive is financial stability of a business and also the shareholders wealth maximization and main coalitions personal motivations. Mergers and acquisitions (MA) provides a business with a potentially bigger market share and it opens the business up to a more diversified market. In these days it is the most commonly use methods for the growth of companies. Merger and Acquisition (MA) basically makes a business bigger, increase its production and gives it more financial strength to become stronger against their competitor on the same market. Mergers and acquisitions have obtained quality throughout the world within the current economic conditions attributable to globalization, advancements of new technology and augmented competiti ve business world (Leepsa and Mishra, 2012). In the last decade, MA are the dominant means of organizations globalization (Weber, Shenkar and Raveh 1996). Merger particularly could be a growing development that has become an area of the recent business conditions and its apparent to possess affected each nation and trade (Balmer and Dinnie 1999). Concept of Mergers and Acquisition The main idea behind mergers and acquisition is one plus one makes three. The two companies together are more worth full than two classified companies at least thats the concluding behind mergers. Merger is the combination of two or more firms, generally by offering the shareholders of one firms securities in the acquiring firm in exchange for the acquiescence of their shares. Merger is the union of two or more firms in making of a new body or creation of a holding company (European Central Bank, 2000, Gaughan, 2002, Jagersma, 2005). In other words when two firms combine to create a new firm with shared resources and corporate objectives, it is known as merger (Ghobodian, liu and Viney 1999). It involves the mutual resolution of two firms to merge and become one entity and it may be seen as a choice created by two equals. The mutual business through structural and operational benefits secured by the merger will reduce cost and increase the profits, boosting stockholder values for each group of shareholders. In other words, it involves two or more comparatively equal firms, which merge to become one official entity with the goal of making thats value over the sum of its components. During the merger of two firms, the stockholders sometimes have their shares within the previous company changed for an equal amount of shares within the integrated entity. The fundamental principle behind getting an organization is to form shareholders wealth over and higher than that of two firms wealth. The best example of merger is merger between AOL and Time Warner in the year 2000. In 2000 the merger between AOL and Time Warner is one of the biggest deal that later fails. Advantages and disadvantages of Mergers and Acquisition (MA) The advantage and disadvantages of merger and acquisition are depending of the new companies short term and long term strategies and efforts. That is because of the factors likes market environment, Variations in business culture, acquirement costs and changes to financial power surrounding the business captured. So following are the some advantages and disadvantages of merger and acquisition (MA) are: Advantages: Following are the some advantages The most common reason for firms to enter into merger and acquisition is to merge their power and control over the markets. Another advantage is Synergy that is the magic power that allow for increased value efficiencies of the new entity and it takes the shape of returns enrichment and cost savings. Economies of scale is formed by sharing the resources and services (Richard et al, 2007). Union of 2 firms leads in overall cost reduction giving a competitive advantage, that is feasible as a result of raised buying power and longer production runs. Decrease of risk using innovative techniques of managing financial risk. To become competitive, firms have to be compelled to be peak of technological developments and their dealing applications. By MA of a small business with unique technologies, a large company will retain or grow a competitive edge. The biggest advantage is tax benefits. Financial advantages might instigate mergers and corporations will fully build use of tax- shields, increase monetary leverage and utilize alternative tax benefits (Hayn, 1989). Disadvantages: Following are the some difficulties encountered with a merger- Loss of experienced workers aside from workers in leadership positions. This kind of loss inevitably involves loss of business understand and on the other hand that will be worrying to exchange or will exclusively get replaced at nice value. As a result of MA, employees of the small merging firm may require exhaustive re-skilling. Company will face major difficulties thanks to frictions and internal competition that may occur among the staff of the united companies. There is conjointly risk of getting surplus employees in some departments. Merging two firms that are doing similar activities may mean duplication and over capability within the company that may need retrenchments. Increase in costs might result if the right management of modification and also the implementation of the merger and acquisition dealing are delayed. The uncertainty with respect to the approval of the merger by proper assurances. In many events, the return of the share of the company that caused buyouts of other company was less than the return of the sector as a whole. The merger and acquisition (MA) reduces flexibility. If a rival makes revolution and may currently market vital resources those are of superior quality, shift is tough. The change expense is the major distinction between the particular merger worth and also the merchandising value of the firm that can be of larger distinction. Literature Review: This paper deals with the merger and Acquisition of the companies. The combination of two firms is measure additional value than two companies at least thats the concluding behind mergers. This also includes the main strategic rationales and motives for American companies wishing to execute mergers outside the American borders and also is the European Union restriction on the American companies MA with European companies is correct by the help of case study of merger between AOL Time Warner. Strategic rationales and motives for American companies: The main rationales and motives of American companies to merger outside the America are to extend their market, get new source of raw materials and tap in large capital market. The cross-border MA is a widely used and popular strategic means for international companies looking to expand their business reach, widen new production facilities, enlarge new sources of raw resources, and tap into capital markets (Weston, Chung, Hoag, 1990). Deals out of the borders have been many and large during the 1990s (Subramanian et al., 1992), and the deals like that are probable to attain new heights due to globalization trends, decline in unwieldy business regulations and red tape, and by the development of standardized accounting standards by various capital-starved countries (Zuckerman, 1993). Moreover, the main motive is to expend their business or market and develop new sources for raw material. Restriction for Mergers in European Union: In the earlier times, the enforcement rules in European Zone against mergers were totally different. In the starting, the European Community wasnt abundant involved concerning mergers. The founders of European Economic Community believed that division of markets resulted into unskillfully and for them largeness was never a problem or a haul (Bermann et al, 1993). Theyd even thought of regulation as an answer for giant mergers instead of de-concentration. Actually, Mergers were generally accepted and cross-border mergers were most welcome which might facilitate mix the European Union. To the extent that the European Community started taking social control for mergers seriously, it majorly focused upon a drag that mergers would produce abuse of market power (Eleanor, M n.d). Finally, European Commission (EC) law thought of merger as a main growing concern. The EC authorities make certain that, once companies merge, the market balance is maintained and avoid distortion of competition an d formation of dominant position that might be abused. Giant companies ought to take approval from the European Union and deliver them with necessary one. Case study The merger between AOL and Time Warner was declared on 10 January 2000 and it was worth $183 billion. That was the biggest merger in the history of American business world. AOL had about 40% share of online service in the United States and the Time Warner have more than 18% of US media and cable households. The merger is taken into account to be a vertical merger between one amongst the most important web service suppliers and this one amongst the biggest media and entertainment firm. The new company was formed and named as AOL Time Warner and was the fourth biggest company in the US, as evaluated by stock market valuation. After the merger deal, AOL become a subsidiary the Time Warner Company at stage and has operations in Europe, North American countries and Asia. As a web service supplier, AOL on look severely rival from Microsoft, Yahoo and different low price net access suppliers. Thus, the corporate tries to induce advertising and e-commerce growth, thereby separate it by rival (BBC, 2000). Impact of deal on the performance After the official announcement of deal merger between AOL and Time Warner growth rate in revenue has dramatically declined. The profitability suffered a good plunge when the alliance. The potency of the new united firm was terribly poor as determined from the asset turnover ratio. Even the liquidity of the firm suffered once the merger as evident from this ratio. There are several reasons for failure however the foremost vital reason was the unequal size of the companies, wherever AOL was overvalued as a result of web bubble. According to New York share exchange before the deal the share price of AOL is 73 and Time Warne is 90 but after announcement of the merger deal the shareholders dissatisfaction shown on share market of AOL and Time Warner and the shares drop down to 47 and 71 respectively. AOL and Time Warner fail to keep up shareholders satisfaction levels this conjointly one among the rationale to loosing stability of share holders according to the Times magazine (Kane and M argaret, 2003). The market valuation of both the companies AOL and Time Warner were decline from the starting of the merger to end of the deal. AOL has drop down approximately 60 percent and Time Warner around 30 percent of market value once the deal has been closed. The market valuation of both the companies from 2000 to 2011 was dropped down drastically. The AOL market value has dropped from 167$ billion to 107$ billion and the Time Warner 124$ billion to 99$ billion and is the biggest dropped down of any company in American history. Reasons for merger Failures 1+1 = 3 sounds great but in practice or reality every time its not work properly and go awry. Historical trends show that roughly 2 thirds of huge mergers can let down on their own terms, which implies theyre going to lose worth on the stock exchange. The motivations that mainly drive mergers are frequently blemished and efficiencies from economies of scale might prove elusive (Investopedia, 2010). Adoption of the new technology takes time for the normal company. In late twentieth century dramatic changes has occur in web. Migration of recent mode of web service is connected with high barricade and a number of other social and legal problems was encircled around and recently established firms like yahoo, msn etc was giving high edge competition. Economical rate of inflation is high, to create economy stronger American government has modified the policy and taxation rules have throwing a dispute for AOL to beat this things merger with Time Warner became a fruit to the AOL. Public and private policies are one of the reasons for the merger failure. The reasons of merger failure is over valuation of AOL shares has shown a dramatic impact on the deal, where as stake holders are not satisfied and improper communication with consumers damages the trust of user. The mergers fail was a result not only because of the replete of the dot-com bubble but it also the failings by AOL Time Warn er management to ever really integrate the two firms. Conclusion One size does not match all. Several firms think that the most effective way to get ahead is to expand business boundaries through mergers and acquisitions (MA). Mergers produce synergies and economies of scale, increasing operations and cutting prices. Investors will take comfort within the idea that a merger can deliver increased market power. The same thing happens with the Americas biggest merger deal between AOL and Time Warner. They think that merger is helpful for both the companies but it not matched for both of them. Both AOL and Time Warner synergies shows diversification is that the main goal of the firms to extend the revenue and to attain the value gain because of the amendment in mode of technology and increase in the competition for the well established firms. Throughout the phase of merger web bubbles also the main cause for over valuation of shares. In distinction Time Warner was the victim of net bubble. This type merger failure cases shows support the European Comm ission to restrict the American companies to merge with the European companies. European commission has a right to govern the European market and make stable the Euro Zone market. The European commission (EC) is thought of defending domestic companies from foreign rival and they encourage their zone mergers. So the European commission doesnt want any problems like dis-economies of scale, clashes of cultures and reduction of flexibilities by the merger of American companies. So the merger is highly regulated by European Union to avoid major concentration of economic power in euro zone. The merger deals cases like AOL and Time Warner helps the European Commission (EC) to make strict rules to restrict the merger and acquisition (MA) of American companies with the Euro Zone companies. Advantages and Disadvantages of Mergers and Acquisitions Advantages and Disadvantages of Mergers and Acquisitions Mergers and Acquisitions can be described as a step taken by any two organizations to make a more valuable company rather than two separate companies. Although the terms merger and acquisition are used very closely, but they are different. When one company takes over the other, the target company is taken as non-existent and the buyer company takes over the company continues to trade the stocks with its name. Whereas, in case of mergers, two separate firms, mostly of the same size, mutually agree to go forward with an entirely single new company with respect to the operations and owning of the new firm jointly rather than two separate firms. The case is about the merger of British Airways and Iberia making them to catch up on their rival Air Carriers and compete with the low-cost airlines, rising fuel costs, security concerns and costs for customers. However, due to commercial purposes, both the Airways would retain their existing brands. Both the companies look forward to gain from the merger with respect to a greater access across America. For the miracle worker, William M Walsh, who announced the planned merger, after a difficult year for British Airways, due to Icelandic Volcanic Ash Clouds and Cabin Crew strikes, situation has become even more trouble-some with the kind of response British Airways has been receiving from the BASSA (British Airline Stewards and Stewardesses Association), Unite Union, BALPA (British Airline Pilots Association) and their own staff. Though the travel analysts believe that the merger would on a long run prove to be beneficial for travelers or customers, but the concern right now for British Airways is to re-convince the BASSA (British Airline Stewards and Stewardesses Association), Unite Union Leadership who have changed their mind to settle for the new changes taking place. On the other hand, the media and the staff including BALPA (British Airline Pilots Association) are also at unrest due to the new proceedings taking place. Now the problem which Tom McCarthy, the retiring HRM Director of British Airways is trying to resolve is how the British Airways can settle the industrial unrest. As clearly stated, the industrial unrest is caused due to the merger with Iberia, and also the proposed plans of pay-cuts, redundancy, job losses and retaining the best talent pool and change in working conditions. Unite union, after the shareholders meeting, have announced to ballot the choices of cabin crew, whether to or not to take any further industrial action. However, on the other hand, BASSA (British Airline Stewards and Stewardesses Association) is also seeking a ballot for carrying out a strike against the British Airways. If I was asked to determine, how the British Airways could manage the rounds of Industrial Action, my first step would be to call for a meeting with the British Airways Carriers Management, the complete management representatives, representatives from the Unite Union, from BASSA (British Airline Stewards and Stewardesses Association), from BALPA (British Airline Pilots Association) and the staff. Since, this merger was planned, the expected output with respect to revenue is profitable, the concerns of the manpower cannot be ignored. Thus, a consultative meeting with the purpose of Collective Bargaining could be planned and called. Collective Bargaining can be used as a term for voluntary negotiation between the employer, employee or the trade union. The purpose of collective bargaining is to reach at a mutual agreement with respect to the work and the working conditions. Since, the purpose would be to negotiate, the management would point out the benefits of the mergers and the reasons for the decisions that could or would be taken due to the same. The discussion, on the other hand, give a chance to the other side of the employer, to put their view-point forward and also, come up with suggestions that could ease out the unrest amongst the staff and their associations. The steps that could facilitate a better response from the employees, other than a collective meeting for negotiation could be holding department wise meetings, encouragement of written communication, placing of suggestion box at various areas for the employees. As a second step, I would have to draft the expected Human Resource challenges that the British Airways would face due to the industrial unrest caused by the merger. During a merger, the human capital, i.e., the employees are scrutinized other than financial and material assets of any company. The staff, across levels become insure about their job. They fear demotion, decreased salaries and even continued employment. The main Human resource challenge faced is to decide how many employees would be affected and what would be the time line for the same. The issue of taking such decisions requires a good and clear communication that is free from any kind of rumors. In mergers, mostly one or few among the available are taken, either the company proposes downsizing, wherein, the decision is taken to let the personnel go for improving their efficiency or lay-offs, wherein, the termination takes place, either of employees or of positions. The decision for such affair is taken by the dominant company and thus, the HR needs to follow a professional approach towards planning a fair method of lay-off implementation. Another issue is to assimilate the new employee with the old after the merger. The introduction and assigning of team to facilitate team work would have to be done with great planning and care. Also, as discussed earlier, the concern which is faced by the British Airways is the resistance to change by the employees. With a proper channel of communication, suggestion boxes etc, this problem can also be worked out and sort a solution for. For any merger to be successful, it is imperative, that the manpower, the people involved, who drive the business and its growth are capable of creating, innovating and executing things collaboratively. The employees should be able to understand, why such an action is taken by the management and what benefit it would produce for them. They should be able to relate the value , the merger would bring to their daily work life. The challenge here is that the management should not act as an administrator but a coach or profit consultant. The Human Resource department here should focus on easing the merger transition and fitting the pieces as closely as possible. It should initiate in areas other than just administration or payroll but work closely together with the management in recruitment, retention and managing the effects of cultural change. The people may also be resistant to change because they might have to work in a different process, different department, different geographical location other than a different team, management and new members. The HR should take up these issues seriously as it might result in walk-outs also, as in the case of British Airways where BASPA is planning for a strike ballot, where around 10,500 workers may walkout. The possible solutions or potential HR strategic plans should be drafted. The management could give time to the employees to build trust amongst all the new people, the environment and the changes introduced. Both the companies should appoint an integration team, which would include the Human Resource team to meet periodically to plan the changes and execute the same at the acquired firm. The HR team of the dominant company would have to learn about the acquired company, its business and the people working in it. The approach to be followed should be of participative nature and not dominative. Like in British Airways, where it has been clearly agreed by Walsh, that the jobs would be lost, cost cutting would be exercised, and employees may be asked for voluntary redundancy other than pay-cuts for cabin-crew. On the other hand, Iberia also plans to freeze their hiring plans and also request for early retirement of many of its employees. Measure should be take to be taken to address the concerns of the employees, by mean of an open communication, there could be a hot-line for the employees where they may call and and confidential seek answers to their queries , since many employees may not want to put their foot forward in public. The purpose should be to encourage the employees to meet their new counterpart and companions. The Human Resource team should focus and aim at introducing and familiarizing the new teams and new set of people with each other, as these people are insecure and worried about their jobs and future. With British Airways and Iberias merger, the possible areas of conflict and resistance that may arise in the transitional period of replacing old crew with new crew. The transitional period bring with it a lot of anxiety, rejection, self-protectiveness, this was not hoped for response for the new management, defensiveness etc. The employees may not be ready to work with people they do not think they will be able to be friendly with. Since, the feeling and anger of losing their friends, who because of the merger, might have been laid off or downsized. The staff members may not want to work under the new policies and practices laid down by the new management. They may also be resistant to change their location or department of work. During transition, employees may feel displaced, low on energy, may resent to learn new things, may lose focus. People during such time , want their normal days to return as quickly as possible. They at such times have an amplified need for predictability, control and protection. An aggrieved employee would look for visible leader, accessible management Whenever an organization makes a change, its people have to deal with, first an ending or letting go of what was; then a time between the old and the new when the person is a drift called the neutral zone, and then a new beginning or reintegration. (Bridges, 1991). When we talk about a training program, we analyse the need for such a program on the first place. Since, here it is a matter of merger of two companies, where other than many changes, one change is about the working of the new company, its management, its policies and the planned practices. The training programme should be designed to serve the purpose of filling the gap between, what is know, may be through mouth of word, or as a rumor and to let people know the truth or the facts. The training program should be designed to address the issues of the employees concerned. Since, the company formed is new, it would have to address the concerns relating the working style and the management, the people in the management etc. It should focus on introducing the new formulations, rules, regulations, and peole in the company.

Wednesday, November 13, 2019

Voting Rates of the American Poor :: Politics

In The Working Poor, David Shipler reports that in the 2000 presidential election only 38 percent of Americans with incomes less than $10,000 voted compared to 75 percent of those with incomes over $75,000. (278) These sorts of statistics are not limited to 2000. In the six elections from 1980 to 2000, the average voter turnout of people in the bottom fifth of the income quintiles was 53 percent, while the top fifth averaged over 80 percent (â€Å"Election Results†). For the bottom fifth, the average household income was under $11,500 during each election year. The top fifth averaged an income close to $118,000 (DeNavas-Walt, et al.). The 2004 election was no different with 55 percent of the votes cast by people with incomes of $50,000 and up. That means over half of the votes cast were by a group that controls 70 percent of the nation’s wealth. In every election since 1964, when these statistics were first recorded, the South has had a lower voter turnout than the other three major regions. The South has also consistently had the highest poverty rate of the four regions. On average, there is a twenty-five to thirty percentage-point gap between the turnouts of the lowest and highest income quintiles in the United States (Cevrantes and Gluckman). Though it is clear the poor generally don’t vote, the reasons for this are not so clear. Education seems to be biggest factor. Less than 40 percent of citizens without a high school degree voted in the 2000 election, compared with an 80 percent turnout for those with an advanced degree. The percentages rise with more education. A connection to poverty can be drawn when considering that over 13 percent of workers without a high school degree are in poverty, compared with only about 1 percent of workers with a college degree. It should be noted these statistics concern only workers, and not the unemployed. As a United States census report noted, â€Å"Those with a high school education or less were more likely than those with more education to respond that they were not interested in the election or felt their vote would not make a difference.† Even more significant among the poor than the feeling that their vote will not make a difference is the feeling their vote may not be counted. Claims of voting irregularities, true or not, often keep the poor away from the polls. A large bloc of poor Americans disenfranchise themselves out of the fear of being disenfranchised. With a mindset that their vote will just be erased after leaving, the poor avoid Voting Rates of the American Poor :: Politics In The Working Poor, David Shipler reports that in the 2000 presidential election only 38 percent of Americans with incomes less than $10,000 voted compared to 75 percent of those with incomes over $75,000. (278) These sorts of statistics are not limited to 2000. In the six elections from 1980 to 2000, the average voter turnout of people in the bottom fifth of the income quintiles was 53 percent, while the top fifth averaged over 80 percent (â€Å"Election Results†). For the bottom fifth, the average household income was under $11,500 during each election year. The top fifth averaged an income close to $118,000 (DeNavas-Walt, et al.). The 2004 election was no different with 55 percent of the votes cast by people with incomes of $50,000 and up. That means over half of the votes cast were by a group that controls 70 percent of the nation’s wealth. In every election since 1964, when these statistics were first recorded, the South has had a lower voter turnout than the other three major regions. The South has also consistently had the highest poverty rate of the four regions. On average, there is a twenty-five to thirty percentage-point gap between the turnouts of the lowest and highest income quintiles in the United States (Cevrantes and Gluckman). Though it is clear the poor generally don’t vote, the reasons for this are not so clear. Education seems to be biggest factor. Less than 40 percent of citizens without a high school degree voted in the 2000 election, compared with an 80 percent turnout for those with an advanced degree. The percentages rise with more education. A connection to poverty can be drawn when considering that over 13 percent of workers without a high school degree are in poverty, compared with only about 1 percent of workers with a college degree. It should be noted these statistics concern only workers, and not the unemployed. As a United States census report noted, â€Å"Those with a high school education or less were more likely than those with more education to respond that they were not interested in the election or felt their vote would not make a difference.† Even more significant among the poor than the feeling that their vote will not make a difference is the feeling their vote may not be counted. Claims of voting irregularities, true or not, often keep the poor away from the polls. A large bloc of poor Americans disenfranchise themselves out of the fear of being disenfranchised. With a mindset that their vote will just be erased after leaving, the poor avoid

Monday, November 11, 2019

Interchangeable Manufacturing

Interchangeable Manufacturing and Technical Drawings Until the 1700-1800’s industrial productions was like custom fitting sections in a product. Assembly would consist of craftsman hand filing and grinding roughly shaped parts and putting them together. The invention of interchangeable parts allowed the assembly of products to be done a lot quicker, and without training of a craftsperson. To be able to make the parts there had to be improvements to the technology in the machine had to be made.This led to a mass production of different products such as, cars, appliances, electronics etc. The products can be made in larger numbers then if each one needed to be hand made. With the development of interchangeable manufacturing, technical drawings have become a very important part of the process. Before interchangeable parts were developed the manufacturer would create a part that worked or fit the machine and just kept producing that part.A technical drawing done by draftsmen conta ining known symbols and labels that when sent to the manufacturer they could interpret them and send back a finished product the drafter wanted. Most technical drawings used are simple wire frame views showing the information for production. Technical illustrations are a set of more complex drawings; they contain coloured sections reveling the operating mechanics. Technical drawings are used to convey ideas to others. There function is to communicate descriptions specifications, and instructions to the manufacturer.This is so the three dimensional objects and systems can be made and assembled correctly. The technical drawing shows many important elements that are needed and how they are assembled. They are also made to show each part of the product and the instructions needed. Technical drawings are an essential process of the interchangeable parts assembly. They help the manufacturer know what specifications are required for the product. Without the drawings the assembly would not be able to run as efficiently as it does today.

Friday, November 8, 2019

The French Expression Comme il Faut

The French Expression Comme il Faut Expression: Comme il faut Pronunciation: [kuh meel fo] Meaning: properly, correctly, respectably Literal translation: as it must Register: normal Notes The French expression comme il faut comes from the impersonal verb falloir. Il faut means it is necessary, so comme il faut means as (it) is necessary or, more idiomatically, properly, respectably. Comme il faut can be used in reference to any sort of situation in which etiquette demands a certain type of behavior. Examples   Ã‚  Ã‚  Habille-toi comme il faut.   Ã‚  Ã‚  Dress properly.   Ã‚  Ã‚  Qui peut faire ce travail comme il faut  ?   Ã‚  Ã‚  Who can do this work correctly?   Ã‚  Ã‚  Des clients vont dà ®ner avec nous ce soir, alors conduisez-vous comme il faut.   Ã‚  Ã‚  Clients are going to eat with us tonight, so behave/be on your best behavior.   Ã‚  Ã‚  Je ne sais pas rà ©pondre comme il faut.   Ã‚  Ã‚  I dont know how to respond properly, I dont know the right way to respond. It can even be used as an adjectival phrase:   Ã‚  Ã‚  des enfants trà ¨s comme il faut   Ã‚  Ã‚  well-behaved children Comme il faut can also be used in reference to things with a meaning more along the lines of as it should or like its supposed to:   Ã‚  Ã‚  Mon ordinateur ne marche pas comme il faut.   Ã‚  Ã‚  My computer doesnt work/run like it should. When comme il faut is used in English, it tends to have a somewhat snobbish nuance that is not necessarily present in the original French expression.

Wednesday, November 6, 2019

If UK accept Euro it is good or worst for UK economy

If UK accept Euro it is good or worst for UK economy Free Online Research Papers After the Second World War Europe was really devastated economically and politically and created a deep divide among the people. In general election of 2001 in United Kingdom discussed about its future participation in the European Monetary Union paying attention on issues concerning to the loss of political identity and national sovereignty. The Labour party stranded neutral wait and see policy and strong anti-euro policy by conservative party. The business community of United Kingdom such as Confederation of British Industry also expressed their attitude towards euro zone membership. EUROPEAN UNION In 1950 the six European countries Belgium, Germany, France, Italy the Netherland and Luxemburg began to join for secure peace. Then the nations took away the excise and custom duty and made a better business relation between each other. In 1973 the countries like United Kingdom, Ireland and the Denmark joined in European Union. Then in 1980 Spain, Portugal and Greek joined in European Union. In 1989 the west and East Germany were decided to join and form united Germany. The collapse of communism across the Europe results to reduce the distance between eastern and central Europe. The emerging of single market for four freedom, they were a movement of services, goods, money and people. In 1995 three new countries, Austria,Sweden and Finland were joined in European Union and they decided to open their boarders for exiting and entering the citizens of European Union without passport checking. Because of the development of new technology like internet and mobile phone, and many students came to Union countries for their higher education. Now Euro is the common currency of many European nations. These time every part of world faced problem with terrorists and the European Union countries took more precautions to prevent that .And in 2004 European Union is developed with ten new members. EURO In 1992 the Maastricht treaty agreed the plan to start a new currency. It was launched as an electronic currency and used by bank only. And in 1st January 2002 the first notes and coins were issued and became legal tender in Germany, Austria, Belgium, Italy, Ireland, Luxembourg, Portugal, Netherland and Spain. And members like United Kingdom, Sweden and Denmark did not adopted. The countries like The Czech republic, Poland, Slovenia, Cyprus, Hungary, Estonia, Slovakia, Latria, Lithuania and Malta were joined in 2004 and accepted euro as their currency. Now almost 300 million people using single currency across the European Union. The European Central Bank (ESB) based in Frankfurt, Germany controls and regulates the interest rate of euro. According to the supporters of euro because of more transparency the competitiveness is increased significantly. Increased foreign investment reduces the cost of business and results price down in the shops. On other view this causes a significant i ncrease of unemployment. One euro is divided in to 100 parts called cents. Euro notes are available in 5,10,20,50,100,500 and coins are available in 1 and 2. And cent are available in 1, 2, 5, 10, 20, and 50 cents. From its introduction onwards euro is the second used reserve currency in the world after the United States dollar. As an international reserve currency euro increased its position from 17.9% to 26.5% from 1999 to 2008 ,at the same time the share of the United States dollar fell from 70.9% to 64% and the Japanese Yen fell to 3.3% from 6.4%. The rise status of euro as reserve currency was not gradual. It shows a 4.4% rise in 2002, it was the outcome of the launch of euro coins and notes. Now euro remains as a major reserve currency in both developed and developing countries. According to the International Monetary Fund the total amount of euro as a reserve currency in 2008 was equal to $1.1 trillion and a share of 22%.And 31% share of the currency reserve of developing economies. According to the former chairman of Federal Reserve Mr. Alan Greenspan it is clear that euro should replace the dollar as a reserve currency or would be trade as an one and the same vital reserve currency a s United States dollar. THE EUROPEAN MONETARY UNION The single currency (euro) was introduced as a vital currency on 1999.All members of European monetary union replaced their currency in to euro. Now Euro is the official currency of 16 European countries. The key players of European monetary union are Germany, Italy, France, Spain and Netherland. The euro is managed and controlled by the German based European Central Bank and Euro system. PERFORMANCE OF EURO AGAINST US DOLLAR After the introduction of the single currency ,its exchange rate fells heavily against other currencies including United States dollar also. But after the launch of bank notes and coins on 1st January 2002 and the all members of European Monetary Union replaced its national currencies to euro, it starts to increase steadily. The euro surpassed the initial exchange value for first time on 23rd may 2003($1.18).And in 2004 euro achieved $1.366 against United States dollar. In 2005 it temporarily weakened against United states dollar and after November began to rise steadily. The euro achieved its all time high against United States dollar of $1.599. U.S. dollars per 1 euro 1999-2009 Year Lowest ? Highest ? Date Rate Date Rate 2009 05 March $1.259 02 January $1.386 2008 27 October $1.243 15 July $1.599 2007 12 January $1.286 27 November $1.487 2006 02 January $1.181 05 December $1.333 2005 15 November $1.164 03 January $1.350 2004 14 May $1.184 28 December $1.363 2003 08 January $1.032 31 December $1.263 2002 28 January $0.859 31 December $1.048 2001 06 July $0.834 05 January $0.954 2000 26 October $0.823 06 January $1.038 1999 03 December $1.002 05 January $1.179 Source: Euro exchange rates in USD, ECB after effect of two world wars and the elimination of Ireland from the union affected the economy in a bad way. The United Kingdom is the one of the major financial power in the world. This is the sixth largest economy in the world. The economy mainly depends on service and oil production industry and less depend on agriculture. Bank of England is the national authority to set base rate and regulate the economy. United Kingdom has strong business links with many nations particularly the United States and all deal are based in United States dollars. The economy has more relation with United States than Europe. United kingdom is the biggest European investor in United states and vice versa. The current economic recession and credit crunch harshly affected the economy. The Gordon Brown government offered huge package to retain the economy which includes reduction of taxes, nationalisation of banks and so many. The Bank of England reduced the base rate from 2.5% to 0.5% which helps to re duce the banking interest rates. ADVANTAGES OF PARTICIPATION IN EURO 1.Exchange Rate stability If United Kingdom joining the Euro it helps to reduce the volatility of exchange rate with the main European Union trading partners .By the use of single currency results the enhancement of European single market .The single currency would decrease uncertainties and risks experienced by exporters and investors in their business dealings all over the zone. However the pound is very volatile. The pound lost almost one third of its value against the German Mark between 1989 and 2000, although it recovered. But if UK does not join in euro it will be very difficult to recover if the pound will lose more value against single currency. 2. Inward Investment Joining the Euro results a significant increase in Inward investment. Foreign investment is one of the essential part of every economy. But last some years show a significant decrease in the foreign investment in UK. Some of the major foreign investors are expressed their interest to United Kingdom to join the euro, so if United Kingdom not joins it will lose much foreign investment. After the introduction of euro the foreign investment increased in Euro zone countries at the same time the percentage of foreign investment decreased in United Kingdom. Ireland attract more inward investment because of they are the only English speaking countries in the eurozone If United Kingdom joins they can enjoy the benefit also. 3. Economizing foreign currency reserves More economizing of foreign currencies would beneficial to finance sector. It will be easier to perform insurance and banking sector with this single currency. It could be very easier to buy or sell German shares in the stock market of United Kingdom. 4. Low inflation The participation in euro helps the country to make a strong framework of anti inflation. 5. Increasing value of euro The participation of many countries in a single currency will make a great challenge for the dollar. This results an increase in the investment in participating countries and more countries move forward to take euro as their reserve currency. This trend would tend to raise the value of euro. And the participation of United Kingdom in to the Eurozone also helps the euro to increase the value. 5. Free from conversion charges If UK joins single currency, the economy can enjoy reduced or no currency exchange charges. This will help to save a huge amount in every year. People would be able to get euro to other countries with in the European Union and this currency would be accepted. 6. Price transparency The usage of single currency results to increase price transparency, it means a product price in European Union members is almost equal. There would not be much difference in price for a particular product in all members. So it will be very easily to compare the price of a product because of single currency. 7. Trans National Corporations Adopting euro in UK will create more establishments of Trans National Corporations. This provides more job opportunity and increases the income and help to reduce the effect of credit crunch. DISADVANTAGES OF UK TO JOINING EURO On other hand participating euro is a discouraging aspect of loosing tradition, freedom and independence. If UK joins Euro the control of economy will be handed over to European Central Bank situated in Brussels. And affect the economy and economic policies like monetary, fiscal and exchange rate, all of these provide control and balance and with in the economy. 1. Independent monetary policy loss Which involves restrict of growth in total demand by the increase and decrease of base rate. For example if government increase the base rate because of the higher demand and raising prices , will reduce the demand and it results to lower consumer expenditure and there would be a high motivation to save and more cost of borrowing. On joining the Euro-zone the interest rate would be decided by the European Central Bank. This rate is based on the economic situation of all EU member countries. There are very clear economic structural differences within the members of European Union. So the decrease or increase of aggregate demand results a positive impact on an economy at the same time negative to another one. UK would not able to make any change in their monetary policy based on their economic situation if they join in Euro. 2. Fiscal policy Fiscal policy is used to control aggregate demand and it is closely related to monetary policy. Fiscal policy regulates the amount of taxation and government spending. Expansionary fiscal policy involves an increase in taxes or government expenditure and deflationary policy involves the opposite. Increase in taxation results lower income which causes to go down consumer expenditure and results decrease in aggregate demand. Adoption of euro severely affects fiscal policy means after that UK cannot raise the amount of government spending to boost total demand. 3. Exchange rate policy It is the revaluation and deflation of a currency in order to contract with equilibrium of payment deficit. After the membership this right changes from the British government to European Central Bank. History shows that care selected devaluations can help an economy to overcome difficulties. The lack of exchange rate affects the method for adjusting inequality between the nations that can come up from various shocks to their economies. 4. Instability of External Economy The effect is same as like in sole trading. In a sole trading death of a one partner would lead the whole business to loss or face more difficulties to run. Likewise there is a partnership between European Union members in the use of single currency. The European Union economy as a sizable significance when compared with the United States and Japan, they gained an vast success because of the integration of overall region. This makes sure that the integration of overall region has a vital role in economic development of any country. So any problem with economies of member states will affect the development of British economy also. 5. Difficulty to recover from recession It is very difficult to getting out from a recession because if UK is unable to reduce interest rates, it will be not easy to boost demand. 6. Sensitivity to interest Rates The nature of the housing market of UK shows the economy is too responsive to changes in interest rates. Unlike other countries of Europe most of UK residential has their own house and the variable mortgage is a high proportion of their returns. So a minute change in interest change can dramatically influence disposable income. 7. The cost of replacement There will be huge expenses to replace or alter the present systems and machineries like IT system, coin machines and the training cost for staff training. 8. More Fraud rate Detecting forgeries would be highly complicate because euro notes are come in more varieties compare with pound. BRITISH GOVERNMENT VIEW ABOUT JOINING THE EURO ZONE The government of United Kingdom proposed a five economic test, depends upon the results only they will decide to join or not in euro 1. Flexibility Ensure the ability of the economy of United Kingdom to response to the economic changes will be efficient and quickly. And also make sure that shock would not last for long. 2. Convergence By this test they need to ensure that it is practical that a single interest rate is good for a long period of time for all the members of European Monetary Union. 3. Financial services It is test for analysing the financial position of eurozone before and after the participation. 4. Investment To ensure that there no problem for any investors they are willing to invest for a long term for eurozone. 5. Growth, stability and employment If joining in eurozone, how affect the stability, growth and employment for public. They need to sure that all these will be secu Based on this analysis the government of United Kingdom decided to not join eurozone until the five test will pass in the future. CONCLUSION To conclude there is a lot of positive and negative aspects if United Kingdom joins the European Monetary Union. It is sure that euro would be the most important currency in future. Consider with the current financial crisis no one can predict the future of world economy and how it will recover from the recession. So there will be a chance to euro replace the United States dollar as a trade currency and reserve currency. And it is a true that euro shows more stability than pound sterling. At the same time If United kingdom joins with euro it will face so many problems, mainly because of the current economic recession. United Kingdom would loss its right for independent policies. And country is completely suffering due to the recession so it is not practical to take any decisions which affect the economy. If there is any change in base rate the reaction of highly sensitive mortgage market is unpredictable. The participation of single currency will give some more benefit to the bigger business mans and investors at the same time it will not be good for whole British market in present situation. The results of government’s five economic test also suggest this not good time to join with euro. And the government also take a ‘wait and see’ policy. To analysing all advantages and disadvantages it is clear that If United Kingdom joins with single currency it will face a lot of difficulties. And it is not a good decision whether United Kingdom decide to participate single currency now. . REFERENCE http://wiki.w2n.net/pages/Euro.w2n economicshelp.org/europe/benefits-euro.html economicshelp.org/europe/costs-euro.html economicshelp.org/europe/benefits-euro.html managementjournals.com/journals/finance/article87.htm historylearningsite.co.uk/euro.htm http:// rope.eu.int/comm./economy_finance/euro/benefit_2en.htm Research Papers on If UK accept Euro it is good or worst for UK economyAssess the importance of Nationalism 1815-1850 EuropeAppeasement Policy Towards the Outbreak of World War 2Definition of Export QuotasPETSTEL analysis of IndiaTwilight of the UAWAnalysis of Ebay Expanding into AsiaBringing Democracy to AfricaThe Effects of Illegal Immigration19 Century Society: A Deeply Divided EraNever Been Kicked Out of a Place This Nice

Monday, November 4, 2019

Take a company of your choice... Describe how you would launch a new Essay

Take a company of your choice... Describe how you would launch a new product or service with that company using t - Essay Example ....................................................................... 4.0 The Sainsbury Style Service Model......................................................................... 5.0 Entry Strategy, Targeting Strategies and Critical Dimensions of Marketing Mix. 6.0 Marketing Objectives............................................................................................... 7.0 Conclusion References EXECUTIVE SUMMARY Sainsbury, a renowned UK grocery retailer, is currently seeking diversification strategies to sustain its revenue growth in a highly competitive environment where competitive rivalry often dictates business strategy direction. Sainsbury will be expanding into personal grooming services targeted primarily at young male adult consumers between the ages of 18 and 34. This service model will be positioning under premiumisation strategies justified by years of brand loyalty achieved by the business through consistent and socially responsible marketing efforts. To ach ieve objectives of improving revenue by 18 percent, the new service, Sainsbury Style, must align the most critical dimension of business strategy, the promotion function in the marketing mix, with key lifestyle and attitudinal factors for this target segment. Sainsbury Style 1.0 Introduction Sainsbury’s is one of the largest grocery retailers in the United Kingdom, maintaining approximately a 16 percent market share over such competitors as Morrison’s and Tesco. In recent years, in this oligopolistic market structure, major competition to Sainsbury has begun diversification strategies in order to gain a market share and improve its revenue position through new market engagement. An oligopoly is a market environment with very few large competitors and where competitive rivalry is important external threats (Boyes and Melvin, 2005). In order to compete successfully, Sainsbury must begin providing supplementary services unrelated to grocery procurement with a private labe l brand focus. Tesco, its largest competitor, witnessed a 100 percent growth in private label brands from 1982 to 2004 (Coriolis Research, 2004). To effectively diversify, Sainsbury will be launching the Sainsbury Style service, a hair styling, sculpting and consultation service targeted primarily at young male consumers, a private brand benchmarking existing promotional success for private label food promotions. 2.0 Methodology Examination of trade-related publications, corporate annual reports, and research literature on psychographic segmentation and targeting was conducted to gain a richer perspective on the opportunities of diversification for Sainsbury. In order to successfully launch this new service concept at the organisation, trends in consumer purchasing of personal beauty products and services were necessary to predict revenue growth and demand in the desired male target market group. 3.0 Situation and Market Analyses Sainsbury has had difficulty in gaining a market shar e over major competition such as Tesco as it is becoming commonplace for these major grocery competitors to select diversification strategies to maximise revenue growth in a rapidly maturing industry. Sainsbury has managed, through years of effective integrated marketing strategies, to establish a well-recognised and favoured brand in diverse market segments. The business must capitalise on its brand personality to realise an effective launch of Sainsbury Style. 3.1 PEST and SWOT Analyses Research did not uncover any imperative political factors